Effect of Macro Environmental Factors and Sustainability Development of Small-Scale Businesses (SSB) in Enugu State

The study was to evaluate the effect of macro environmental factors and sustainability development of small-scale businesses (SSB) in Enugu State. The specific objectives were to: evaluate the effect of cultural practices on equal opportunity of SSB in Enugu State and examine the effect of technological change on maintenance of skills of SSB in Enugu State. The study used the survey approach. The primary sources were personal interview and the administration of questionnaire. The population of the study was three hundred and fifty three (353) small business owners with Enugu metropolis. A random sampling method was adopted. 353 questionnaires were distributed and two hundred and ninety four was returned (294) and accurately filled. That gave 84 percent response rate. The validity of the instrument was tested using content analysis and the result was good. The reliability was tested using the Pearson correlation coefficient (r). It gave a reliability co-efficient of 0.78 which was also good. Data was presented and analyzed by a mean score (3.0 and above agreed while below 3.0 disagreed) and a standard deviation using Sprint Likert Scale. The hypotheses were analyzed using Z - test statistics tool. The findings indicated that Cultural practices had positive effect on equal opportunity of SSB in Enugu State Z (95, n = 294) = 7.494 < 9.652, p > 0.05. There was positive effect of technological change on maintenance of skills of SSB in Enugu State Z (95, n = 294) = 5.686 < 6.794, p > 0.05. The study concluded that Cultural practices and technological change had positive effect on equal opportunity and maintenance of skills of SSB in Enugu State. The study recommended among others that it will be very essential that small-scale business owners should be encouraged to acquire education that enables them to meet up with the demands and rise above its cultural environments alone.