The integrated administrative development region of polo Petrolina/PE - Juazeiro/BA and its creative cities

The creative city is one of the ways found by UNESCO to highlight new ways for cities to carry out their economic processes, related or applied in the routines of the regions. The objective of this study was to identify the characteristics that make the Integrated Region of Economic Development (RIDE) of the Petrolina Pole (PE) - Juazeiro (BA) a potential candidate for a vacancy in the select group of the Creative Cities Network - RCC of the United Nations Educational, Scientific and Cultural Organization (UNESCO). In addition, it was intended to point out the benefits of the insertion of the region in this network, which, among other objectives, seeks cooperation between cities, cultural, tourist, creative, economic development, and the reduction of social inequalities, through the Creative Economy. Thus, it is a qualitative, exploratory, descriptive, and bibliographical research, where for its development was used the systematic literature review (RSL) in order to meet relevant criteria. The main findings indicate that the RIDE region of Petrolina has characteristics and elements such as transport infrastructure and socio-environmental and cultural potential that can make it a hub of creative economic development.