SOCIAL INNOVATIONS AS A NEW MODEL OF INTERACTION BETWEEN SELF-GOVERNMENT AND SELF-ORGANIZATION OF THE POPULATION

Relevance of the research topic. Social innovations are an effective tool for the introduction of social values that provide a new format of social interaction of social actors of sustainable development. Innovations are studied in various spheres of social practice and are understood as socio-cultural phenomena that come from the economic and technological plane. Problem statement. Despite some developments in the study of social innovation, there is a need to move to a new theoretical understanding of the phenomenon of "social innovation", which arises in response to understanding the role of innovation in the model of interaction of self-government and self-organization, as a tool for prompt resolution and smoothing of the consequences of modern socio-economic problems. Problem statement, research goals. The above circumstances determine the feasibility of determining the role and effective forms of social innovation in the interaction and cooperation of stakeholders for the development of communities and territories. Method and methodology of research. The set of methods of empirical and theoretical research (analysis and synthesis, abstract-logical, generalization and system analysis) in the process of research was used. Presentation of the main material (results of work). A retrospective analysis of the formation of the phenomenon of social innovation, the author's definition of the term "social innovation", the main tools for the development of social innovation and current areas of their use. It is noted that social innovations as new ways of human interaction in the form of supporting positive initiatives, personal projects, training and skills development of volunteers intensify the development of local communities by establishing a wide network of horizontal and vertical relationships between social attractors. Field of application of results. The obtained results can be used in the self-government bodies of territorial communities in order to increase the effectiveness of stakeholder interaction in the process of achieving sustainable development goals. Conclusions. Today in Ukraine the introduction of social innovations in management processes is in its infancy, there is virtually no experience of self-organized structures and their interaction with self-government bodies, which requires improvement of volunteer management, dissemination and development of fundraising and crowdfunding, creation of social clusters for human innovation, which is focused on sustainable development.