THE ROLE OF EFFECTIVE COMMUNICATION IN THE PROCESS OF FORMING A COHESIVE AND MOTIVATED TEAM

In today's globalized world, the success of any activity depends not only on the professionalism and personal qualities of individual employees, but also on the effectively established relationships of the whole team. The manager's ability to communicate with subordinates and properly build productive relationships with them, the desire of team members to hear each other and take care of successful tasks, ensure coordinated work, where each team member is ready to direct their skills and knowledge to solve common problems. A strong, unified team is the basis for the effective operation of both individual structural elements and the organization as a whole. That is why the problem of effectively established team communication as a key condition for creating a cohesive and motivated team is extremely relevant. Analysis of recent sources of research and publications. Many foreign scholars have devoted their research to the problem of teamwork. In particular, the general problems of teamwork are devoted to the work of J.R. Kemsenber, K. Lewis-McClear, D.K. Smith, M. Taylor. The main directions of development of small groups were studied by B. Tuckman. M. Belbin's works are devoted to the study of the main roles played by team members in the process of their work. V. Voropaiev, Y. Yakutin, L. Kalinichenko, V. Zanora and many other scientists devoted their research to the problem of team management in the context of project implementation. Most of the current work on the study of command systems and models of collective behavior addresses the general problems of team management, but insufficiently addresses issues related to establishing effective communication to form a cohesive and motivated team. The subject of research is the role of communication in team building as an effective tool for forming a professional team. The purpose of writing this article is to identify the features, methods and tools of team communication that are used to convey messages about the coordination of interaction, labor and intellectual efforts of the team and contribute to the cohesion and motivation of team members. The results of the work can find their practical application in the management of modern domestic enterprises and organizations.