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A Study on Impact of Emotional Marketing on Consumer Perception of Products
Journal: IMPACT : International Journal of Research in Business Management ( IMPACT : IJRBM ) (Vol.10, No. 4)Publication Date: 2022-04-01
Authors : Swathi M.S Arun Kumar; Usha K;
Page : 31-38
Keywords : Emotions; Advertisement; Consumer; Products; Post Purchase Behaviuor;
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Abstract
This study was conducted to know how the emotional marketing strategies were impact on consumer buying behavior. This paper also aims to assess the most influential advertising appeal that impacts the buying decisions of the consumers. This is descriptive oriented study; the survey conducted based on questionnaires using a sample size of 60 respondents and their response to different appeals like happy
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Last modified: 2022-09-01 19:05:02