A Study on E – Commerce and Online Shopping A Case Study of Indian Retail Market

With the changing market scenario and economical growth, the demand for online shopping has increased. Explosion of e commerce has changed the buying patterns and preferences of customers. The important brands are also moving towards e commerce technology for increased sale of their products. There is no doubt about it that ecommerce has made the transactions smooth, quick, faster and easier. Both the sellers and the buyers get benefited by his technology. As we all are aware that Commerce and Business are the backbones of a country's development, if they were supported by the electronic technology and tools like e commerce, it will make wonders in the economical growth of the country. An important part of e –commerce is online shopping. It helps in many ways both parties, the buyer as well as the seller. The e –commerce technology and the usage of online shopping has increased in tremendous ways in India. Today almost every big company has adopted these technologies to increases sales, to make branding all over the globe. Online shopping in India saw a 128 growth in interest from consumers in 2012 as compared to the previous year, according to a new report. The growth was only 40 between 2010 and 2011, said the report compiled by Google and TNS Australia. The report used data from Google Trends and a sample survey of 800 users in November 2012. Consumers were most interested in apparels and accessories 30 and consumer electronics 34 . Other categories that Indians searched for online were Books 15 , Beauty and Personal care 10 , Home and furnishing 6 , Baby products 2 and healthcare 3 . The present paper is an attempt to study the recent trends, influences, preferences of customers towards e commerce and online shopping and to give the suggestions for the improvement in online shopping websites. Dr. Reetika Agarwal | Ms. Anukriti Mishra "A Study on E – Commerce and Online Shopping: A Case Study of Indian Retail Market" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-5 , August 2022, URL: https://www.ijtsrd.com/papers/ijtsrd50627.pdf Paper URL: https://www.ijtsrd.com/management/marketing-management/50627/a-study-on-e-–-commerce-and-online-shopping-a-case-study-of-indian-retail-market/dr-reetika-agarwal