A Study on Customer Awareness towards Financial Derivatives Future and Option at Sunshare Investments

The derivatives market is the financial market for derivatives, which financial instruments are derived from other types of assets such as futures contracts or options. The market is divided into two sections: exchange-traded derivatives and over-the-counter derivatives. The legal nature of these products, as well as the manner in which they are traded, are very different, despite the fact that many market participants are active in both. This research would aid in explaining the customer's risk and return perceptions, as well as their preference for Sunshare Investments Financial Derivatives Futures and Options. All of this would aid in making recommendations to strengthen Sunshare Investments' marketing efforts and expand their business.