Legal Protection for Consumers on E-Commerce Luxury Goods Transactions

E-commerce is a type of trade with its own set of characteristics, such as cross-national trade, the absence of face-to-face meetings between sellers and buyers, and the use of the internet as a medium. On the one hand, this situation benefits consumers because they have more options for purchasing products and services, but on the other hand, consumer rights violations are more risky due to the specific characteristics of e-commerce. As a result, legal protection for consumers in e-commerce transactions is critical. Therefore, legal protection for consumers is very much needed in e-commerce transactions. Legal protection for consumers is regulated by Law No.8 of 1999 concerning Consumer Protection. This law is expected to guarantee legal certainty for consumers in e-commerce transactions. What problems arise in the legal protection of consumers of luxury goods in e-commerce transactions and how to overcome them. The methodology used in this study uses an empirical normative approach, because it is a legal research regarding the enforcement or implementation of normative legal provisions in action on every particular legal event that occurs in society.