Stakeholder Experiences of Programme in Mission Mode: Insights from Study on Pradhanmantri Jan Dhan Yojna and Implications for Social Work

Government of India, in its Ten - dimensional vision for the country, Vision 2030 enlisted various areas, which are important for the development of the country. In the list, a vital area of creating physical and social infrastructure for a ten trillion dollar economy finds an important mention. For an economy to develop, all of the dimensions are important, but the beginning happens at the creation of bridges connecting the services to the stakeholders and service users. When it comes to the stakeholders for economic development, people (service users) and implementing agencies, (service providers) are at the centre. India?s villages in which more than 65 percent of its population lives, demands first attention for any development activity, programme or project. In the process of bringing economic development too, covering all the people, productive age group and willing to engage in economic activity, is important. For this process of financial inclusion, one such programme that was implemented in India, in year 2014, is Pradhan Mantri Jan Dhan Yojna (PMJDY). This paper, with the grassroots level study of people from Vadodara District (Rural), highlights the experiences of beneficiaries and service providers of the scheme PMJDY. The study conducted in the nine villages of Vadodara district with 150 villagers and 15 bank officials provides a holistic picture of the intervention that Social work professionals can make in the dream of achieving the vision 2030. This study includes both quantitative and qualitative responses from two important stakeholders, Beneficiaries of the PMJDY scheme and Implementing authorities (i. e., Bank officials and Bank Mitras). Through this paper, author is willing to highlight the experiences of these stakeholders and suggest Social work interventions to address difficulties faced for achieving this policy?s vision.