IMPROVING THE COMPETITIVENESS OF GOODS ON THE BASIS OF APPLICATION OF MODERN METHODS OF PROMOTION
Journal: Science Journal "NovaInfo" (Vol.2, No. 31)Publication Date: 2015-03-01
Authors : Akifev Oleg Viktorovich;
Page : 8-11
Keywords : METHODS OF PRODUCT PROMOTION; ADVERTISING; INTERNET; FRANCHISING; MERCHANDISING; MANAGEMENT; BUDGET;
Abstract
The article describes the main methods of promoting goods on the market, considered the most promising of them. The author substantiates the basic methods of calculation of the budget for promotion of products.
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Last modified: 2015-04-25 23:53:24