Marketing Greenwashing E os Danos Aos Consumidores
Journal: International Journal of Advanced Engineering Research and Science (Vol.9, No. 09)Publication Date: 2022-09-14
Authors : Munirah Muhieddine Rizatti;
Page : 601-603
Keywords : greenwashing; lavagem verde; marketing; consumidor.;
Abstract
This article aims to conceptualize the marketing practice of large companies in the dissemination of the manufacture of ecologically sustainable products in a false way that can lead consumers, inducing error, to consume their products and involuntarily propagate more violation of the correct environment. The methodology to be used is the bibliography.
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