ResearchBib Share Your Research, Maximize Your Social Impacts
Sign for Notice Everyday Sign up >> Login

Marketing Greenwashing E os Danos Aos Consumidores

Journal: International Journal of Advanced Engineering Research and Science (Vol.9, No. 09)

Publication Date:

Authors : ;

Page : 601-603

Keywords : greenwashing; lavagem verde; marketing; consumidor.;

Source : Downloadexternal Find it from : Google Scholarexternal

Abstract

This article aims to conceptualize the marketing practice of large companies in the dissemination of the manufacture of ecologically sustainable products in a false way that can lead consumers, inducing error, to consume their products and involuntarily propagate more violation of the correct environment. The methodology to be used is the bibliography.

Last modified: 2022-10-21 15:21:32