Studying the Strategy on Zhanjiang Coastal Tourism Resources and Brand Founding

Due to the rapid development of coastal tourism in recent years, coastal tourism has become an important tourism realm and also a key issue in domestic and foreign tourism. Thus, this study aims to make good use of the advantages of its own coastal tourism resources as the background, rendering of local cultural characteristics to enhance its competitiveness, founding a coastal tourism city brand, expanding the popularity of the city brand, attracting tourists' eyes and promoting the development of coastal tourism. In this study, the main methods are through literature analysis, and the preparatory work of field visits, relevant information is collected, and by means of the questionnaire survey to understand tourists' satisfaction and suggestions.