Influence of Facebook Marketplace on Promotion and Patronage of Rabbit among Breeders in Lagos State Nigeria

Farming in Nigeria is presently gaining recognition through frequent advertisement, seminars and trainings on both traditional media and online digital platforms. People are taught effective raring of livestock including rabbits. Rabbitry is one of the fast growing micro farming business which is practiced among young folks. Facebook is one of the social media platforms with various interactive features which include group marketing and chat rooms used for sectional interaction, trainings, seminars and marketing of various products. Preliminary observation revealed that some rabbit breeders found it difficult to make good sales of their stocks after breeding. This study focuses on influence of Facebook marketplace on promotion and patronage of rabbit among breeders in Lagos State Nigeria. The study was anchored on Technological determinism and mass self-communication theory that aimed to provide.