The Analysis on Tourist Source Market of Chikan Ancient Town by Coupling GIS, Big Data and Network Text Content Analysis

The China cultural exhibition tourism of Chikan Ancient Town (CAT) overseas is the key construction project of Guangdong Province, also is the no.1 cultural tourism industry project of Jiangmen city. To ensure the sustainable development of tourist attractions, people should deeply realize the critical factors such as tourists' cognition, emotional expression and satisfaction of the tourist destination, so as to grasp the psychological characteristics of tourists and their tourism behavior, and to continue expanding the TSM. Based on the support of Big Data, Network Text Content Analysis (NTCA) and the application of Geographical Information