Exploring the Teaching Mode of Intelligent Media Innovation Design Based on Product Manager Thinking

The development of intelligent media has put forward new requirements for the teaching of media majors, and the innovation and design of intelligent media has become an important content of related majors. This paper takes the innovation of teaching concept and method of "Intelligent Media Innovation and Design" course in School of Journalism and Communication of Shanghai University as an example, and discusses how to take "product manager" as an important training goal and direction, so that students can understand the development logic of intelligent media more effectively and improve the practical ability of intelligent media.