A Study on Customer Relationship Management at Anantha PVC Pipes, Anantapur

Competition between enterprises is becoming more intense in the 21st century. Economy is depressed, the industrial structure is changing, and unemployment is at a record rate in India. Under these competitive pressures, it is important to impress and improve the relationship with the customer. Because of the power of information and telecommunications technologies, business can track their customers and determine what they really want and how they actually use the product. Analysing the information returned from customers and products, business can provide active and accurate service to the right customer through the right channel at the right time and increase customer satisfaction. This paper refers the Customer Service in Customer Relationship Management CRM . Venkat Divya | Dr. T. Narayana Reddy "A Study on Customer Relationship Management at Anantha PVC Pipes, Anantapur" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-6 , October 2022, URL: https://www.ijtsrd.com/papers/ijtsrd51849.pdf Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/51849/a-study-on-customer-relationship-management-at-anantha-pvc-pipes-anantapur/venkat-divya