Education for Sustainable Development Understanding Students Choice of Business Education Program

Career choice is inevitable for many students all over the world. The career they choose will determine the Program they will read in school. This study explores the rationale that drives students to study the Business Education Program at the tertiary level by expanding the theory of planned behavior. The study also examined the trends in Business Education enrolment for ten years. PLS SEM was used to analyze 342 responses obtained, and trend analysis was used to assess the student enrolment data. The findings highlight some variations in the factors that affect student choice of the Business Education Program revealing a gradual decline in enrolment, and the Programs continue to be dominated by males. As such, the relevant stakeholders should employ interventions aimed at improving student enrolment and making the Program attractive. Moses Agyemang Ameyaw | Bernard Fentim Darkwa | Samuel Antwi | Abdul-Salam Muniru | Patrick Kweku Gbolonyo "Education for Sustainable Development: Understanding Students' Choice of Business Education Program" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-6 , October 2022, URL: https://www.ijtsrd.com/papers/ijtsrd51873.pdf Paper URL: https://www.ijtsrd.com/humanities-and-the-arts/education/51873/education-for-sustainable-development-understanding-students-choice-of-business-education-program/moses-agyemang-ameyaw