A Comparative Study on Customer Satisfaction at Airtel Digital TV and Dish TV DTH Service Providers

The Direct to Home DTH services acquired a key position in Indian TV broadcasting Industry in the last decade. The primary objective of this study is to introduce the key players in the Indian DTH broadcast industry. This study also introduces the benefits of DTH services over conventional cable TV services, and how they become a key competitor to DTH providers by digitizing their services. Mitai Mahammad Subahan | Dr. B. C. Lakshmanna "A Comparative Study on Customer Satisfaction at Airtel Digital TV and Dish TV DTH Service Providers" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-6 , October 2022, URL: https://www.ijtsrd.com/papers/ijtsrd52012.pdf Paper URL: https://www.ijtsrd.com/management/other/52012/a-comparative-study-on-customer-satisfaction-at-airtel-digital-tv-and-dish-tv-dth-service-providers/mitai-mahammad-subahan