Digital Marketing Approach, Awareness and Strategies

Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. 2 3 Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, 4 and as people increasingly use digital devices instead of visiting physical shops, 5 6 digital marketing campaigns have become prevalent, employing combinations of search engine optimization SEO , search engine marketing SEM , content marketing, influencer marketing, content automation, campaign marketing, data driven marketing, e commerce marketing, social media marketing, social media optimization, e mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non Internet channels that provide digital media, such as television, mobile phones SMS and MMS , callback, and on hold mobile ring tones. 7 The extension to non Internet channels differentiates digital marketing from online advertising. 8 Dr. Krishna Kumar Verma "Digital Marketing - Approach, Awareness and Strategies" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-6 , October 2022, URL: https://www.ijtsrd.com/papers/ijtsrd52127.pdf Paper URL: https://www.ijtsrd.com/management/marketing/52127/digital-marketing--approach-awareness-and-strategies/dr-krishna-kumar-verma