IMPROVEMENT OF THE PROCESS PERFORMANCE OF A TIRE MANUFACTURING COMPANY THROUGH THE IMPLEMENTATION OF MANAGEMENT TOOLS BASED ON THE MICHELIN MANUFACTURING WAY PHILOSOPHY (MMW)

Continuous improvement is seen as a great alternative to maintain an organization's level of competitiveness, as the globalized world increasingly requires more capacity and flexibility. This study addresses the implementation of part of a production system, based on lean manufacturing concepts, in the productive sector of a tire manufacturing company. The objective is to improve the performance of safety, quality, costs, and standards and generate impacts in the creation of organizational culture through the use of tools and visual management. Thus, through the results obtained, it was observed that there was a significant reduction in expired products (quality) and in the consumption of knives (cost), resulting in an improvement of 94.50% and 25.30%, respectively.