JUSTIFICATION OF THE INNOVATIVE STRATEGY OF INFORMATION TECHNOLOGY IMPLEMENTATION FOR THE IMPLEMENTATION OF MULTIMEDIA PUBLISHING BUSINESS PROJECTS

The article proposes developing a methodology for forming an innovative strategy for implementing information technologies for implementing business projects of multimedia publishing. The work gives a generalized presentation of the business development process based on introducing progressive information technologies. Based on the analysis of functional interrelationships, the authors formed a basic set of IT components for business projects in the form of appropriate information technology clusters. And with the help of the optimization model of cluster efficiency assessment and the matrix model of determining the need for information technology, they analyze the need to include new technology in the commercial activity of a multimedia publishing house. It is proposed to decide on the inclusion of one of the alternative information technologies based on the use of the connectivity indicator, the time characteristics of the information technology, the financial result of the introduction of the new information technology in the business projects of the multimedia publishing house. In this work, a diffusion model of new information technology diffusion was built using differential equations and a saturation function characterizing the moment of saturation of the need for IT innovation.