ETHICAL ASPECTS OF QUALITY IN THE CONCEPT OF CORPORATE SOCIAL RESPONSIBILITY

This paper considers the extra component of quality, which goes beyond the limits of government norms and standards, as well as general market requirements to the quality of products that are dictated by competition. It includes ethical aspects of quality, which are connected to companies' manifesting corporate social and ecological responsibility. We determine the influence of three factors - buyer sophistication, market competition freedom, and entrepreneurs' non - commercial initiatives - on the ethical aspects of quality in the concept of corporate social responsibility. The purpose of this research is to study the international experience and specifics of developed and developing countries in the selected factors' influence on the ethical aspects of quality of products. The authors determine the key factor (combination of factors), which determines the ethical aspects of quality in the concept of corporate social responsibility - separately for developed and developing countries. To study corporate social responsibility, we use the materials of the dataset "Social entrepreneurship in the world economy: from virtual scores to big data - 2020" (https://iscvolga.ru/dataset-social-predprinim). To study corporate ecological responsibility, we use the materials of the dataset "Corporate social responsibility, sustainable development and fight against climate change: imitation modelling and neural network analysis in regions of the world - 2020" (https://iscvolga.ru/dataset-climate-change). We determined that the change of the existing model of conducting entrepreneurial activities in the modern conditions creates challenges for economic companies; one of these challenges is the provision of quality of products based on the observation of ethical norms in the concept of corporate social responsibility of company employees.