MARKETING MOVES BY THE EXAMPLE OF OAO NK "ROSNEFT"

Journal: Science Journal "NovaInfo" (Vol.1, No. 29)

Publication Date: 2014-12-31

Authors : Vetrova Anastasiya Vladimirovna; Nikolaeva Elena Irfanovna; Prokopenko Viktoriya Vyacheslavovna;

Page : 198-202

Keywords : INNOVATION; MARKETING PLOY; A SYSTEMATIC APPROACH TO THE DEVELOPMENT AND MANAGEMENT OF THE MARKET; A VERTICALLY INTEGRATED COMPANY; A PROGRAM OF MODERNIZATION;

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Abstract

In this article the basic marketing moves of OAO NK "Rosneft", relating to such areas of marketing activities, such as: processing and marketing of products, innovation, effective use of new technologies, programs to increase capacity of the company, hold

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MARKETING MOVES BY THE EXAMPLE OF OAO NK "ROSNEFT"

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