Natural and organic cosmetics: Beneficial properties for the environment and health

Currently, the use of natural and organic cosmetics in the personal care, perfumery and cosmetics market is increasing. This is related to the current environmental scenery, in which consumers are becoming aware of the importance of using products that do not cause damage to the environment and health. The present work aimed to address natural and organic cosmetics, reporting the main characteristics of these products and some of the main components used. A bibliographic survey was carried out in databases, seeking scientific articles preferably updated, using the following descriptors: green consumers, natural cosmetics, organic cosmetics, sustainable packaging and sustainability. The results obtained showed that there is a great tendency of consumers to prefer natural and organic cosmetics, which has been caused by concern for their health and the environment, in addition to the influence of the media, influence of the media and entities that raise awareness about environmental, social and ecological issues. The components most commonly used in such cosmetics are of plant origin, can be used in different formulations for different purposes, in addition to presenting several health benefits and lower environmental impact. The present research can contribute to the awareness and greater knowledge about natural and organic cosmetics, so that this reflects in an increase in the demand for sustainable products by consumers themselves.