Analysis of the competitiveness of the tobacco industry in Honduras

Purpose: The purspose of this study was to develop a model to measure the factors that influence the competitiveness of the tobacco industry in Honduras Methodology: An exploratory, descriptive and correlational methodology and a non-experimental design were used. A confirmatory factor analysis was applied to the scale of the model for the analysis of the variables. Findings: According to the model fit measure for a maximum likelihood estimation method, the congruence between a priori observation (hypothesis) and theoretical model is verified. Originality/Value: Competitiveness allows the tobacco company to enter the international market, offering products with the highest quality standards. A strategy based on quality, prices, training, distribution channels and technology translates into competitive advantage and allows companies to achieve market positioning.