ORGANIC COCONUT SUGAR FACTORY: FEASIBILITY STUDY INDONESIA CASE

Indonesia is the largest producer of coconut sugar in the world, one of the coconut sugar products is organic coconut sugar. The international market demand for organic coconut sugar is very large but Indonesian organic coconut sugar entrepreneurs are unable to fulfill, it for reasons of not being able to meet the required minimum quality and quantity standards. To overcome this problem, it is necessary to build an organic coconut sugar factory to produce coconut sugar according to export market quality standards in large quantities. The construction of organic coconut sugar manufacturing requires a large investment, so a feasibility study is needed to avoid investment mistakes. This study aims to analyze the feasibility of manufacturing organic coconut sugar. Feasibility analysis includes legal aspects, socio-economic aspects, technical aspects, aspects of human resources, market aspects, and financial aspects. The analytical tools used are descriptive qualitative analysis, SWOT analysis, and financial analysis using the payback period (PP), internal rate of return (IRR), net present value (NPV), and profitability index (PI) methods.