CUSTOM MARKETING IN INSURANCE
Journal: Science Journal "NovaInfo" (Vol.1, No. 28)Publication Date: 2014-12-01
Authors : Sysolyatina Mariya Vyacheslavovna;
Page : 146-151
Keywords : COMPETITION; INNOVATION; INSURANCE MARKET; PROFIT;
Abstract
The article analyzes the key problems in the insurance marketing, highlighted features competition in the insurance market of Russia. The types of non-standard marketing in insurance. The calculation of the economic effects of advertising.
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