CONCEPTUAL MODEL OF BALANCED DEVELOPMENT OF ENTREPRENEURSHIP IN THE SPHERE OF RECREATION AND HOTEL AND RESTAURANT BUSINESS OF CARPATHIAN ECONOMIC DISTRICT

Introduction. In the conditions of an unstable economic situation, aggravation of social, political, and environmental problems, an important element of the formation of an effective model of enterprise development in the field of recreation and hotel and restaurant business of the Carpathian Economic Region is to ensure its balanced development by combining and harmonizing the interests of economic development, the unique landscape and biological diversity of Ukrainian Carpathians, as well as the original culture and traditions of the local population. The purpose of the article is to formulate recommendations aimed at building a conceptual model of balanced development of entrepreneurship in the field of recreation and hotel and restaurant business of the Carpathian Economic District. The main idea of the concept of balanced development is to ensure the development of entrepreneurship in the field of recreation and hotel and restaurant business based on the principles of socially significant business performance, achieving economic efficiency and ensuring environmental sustainability. More modern, and one that takes into account the need for a systemic approach to model development, is an approach focused on ensuring inclusive development. The expediency of applying the principles of inclusive development in the model of balanced development of entrepreneurship in the field of recreation and hotel and restaurant business of the Carpathian Economic Region is justified by the fact that: entrepreneurship in the field of recreation and hotel and restaurant business is connected with the involvement of recreational and natural resources of the public, not individual level consumption; the demand for recreation services is formed and, accordingly, implemented within certain social groups, which are differentiated by the level of income and the specifics of consumption. The concept of balanced development of entrepreneurship in the field of recreation and hotel and restaurant business of the Carpathian Economic District is aimed at ensuring the development of entrepreneurship in the field of recreation and hotel and restaurant business based on the principles of socially significant business performance, achieving economic efficiency and ensuring environmental sustainability. Its purpose is to ensure the inclusive development of entrepreneurship in the field of recreation and the hotel and restaurant business of the region and, on its basis, to improve the qualitative and quantitative parameters of the development of the Carpathian Economic District. Achieving the specified parameters will make it possible to ensure the employment of the population, increase the volume of services provided and improve their quality characteristics, and increase the amount of tax revenues.