INTERACTION WITH STAKEHOLDERS AS A PROJECT SUCCESS FACTOR

The purpose of this paper is to analyze project success criteria, study the interpretation of the term «project stakeholders,» define their values, study the methodology of project stakeholder analysis in close connection with the assessment of project implementation success. One of the modern management directions is the theory of interested parties, which determines the direction of the company's development, taking into account the value orientations of the company's main stakeholders. Given the uniqueness of project implementation for organizations, time constraints, and the possibility of various types of risks arising due to the dynamism of project environment, stakeholders' influence on a project outcome is critical. That is why it is important to establish effective interaction with all the interested parties of the project for successful implementing projects. The paper highlights the criteria for project success. It is found that, in addition to compliance with the key parameters and limitations of the project, the success of the project implementation also determines the level of satisfaction of all its stakeholders. The author of the paper considered and grouped the main interpretations of the term «stakeholder» that relate to the project management. The paper also substantiates that in project management, interaction with stakeholders should be inextricably linked to the assessment of project success, which is determined by the degree of satisfaction with the value received by all interested parties when their interests are balanced. In the paper, the author considered effective tools that help with the identification, analysis, and active involvement of stakeholders, who contribute to the effective implementation of the project, the achievement of its goals and results, ensuring the satisfaction of all interested parties and achieving its success. In addition, the main advantages that are achieved due to the establishment of effective interaction with project stakeholders are highlighted.