MICROFLORICULTURE SOUVENIR CREATIVE INDUSTRY: FEASIBILITY STUDY

The development of creative industries is very important to increase ecotourism. This study aims to analyze the feasibility of developing a creative industry for micro floriculture souvenirs. The scope of the feasibility analysis includes six aspects, namely: legal, technical, human resources, marketing, and finance. Data analysis on legal, technical, human resources, and marketing aspects used descriptive analysis while the analysis on financial aspects used financial ratio feasibility analysis. Based on the results of the analysis it was concluded that the development of the micro floriculture souvenir creative industry is declared feasible to be developed both in legal, technical, human resource, marketing, and financial aspects.