SELECTING KEY PERFORMANCE INDICATORS (KPIS) IN ENVIRONMENTAL SUSTAINABLE STRATEGIES FOR BUSINESSES

A growing number of businesses seek to become more environmentally-friendly and to employ effective and efficient strategies that include objectives such as decreasing their carbon footprint, reducing their waste and increasing their energy efficiency. In order to make their efforts measurable and to evaluate the implementation of the strategy, environmental key performance indicators (KPIs) are increasing in popularity for the companies' strategy. However, the number of KPIs used in business strategies is rapidly increasing. Therefore, more and more companies and researchers are presented with the dilemma of selecting the most relevant, useful and important environmental KPIs. In this paper, we analyse the literature concerning environmental KPIs, discuss different criteria used in the selection of such KPIs, and make proposals regarding this criteria.