THE CORRELATION BETWEEN EXTERNAL STIMULATION AND THE DECISION TO CHOOSE A SUPPLY OF WIDE PRODUCT CONSUMPTION BY CONSUMERS

Considering that the proposed model is based on the knowledge of external stimuli, which can be key factors in the design of a message and which can thus influence the consumers' decision regarding the choice of a product, determining the sociological variables that can contribute to the modification in favorable sense of the buying behavior of consumers was conducted an exploratory research at the level of consumers of consumer products in Prahova County.