BIG DATA - AN USEFUL TECHNOLOGY FOR ECONOMISTS

This article provides an analysis of Big Data technology and its use in economics. This term is frequently associated with the notion of Artificial Intelligence so that in the text they are frequently appearing together, especially in the section for practical study. Big Data has passed the “buz word” term and it is a reality of the current period. Evolutions in the field of hardware and software also contribute to this state of affairs, which allows applications that incorporate Big Data technologies to be common in the economic field. Professional accountants need such technology because the work involved requires storing and manipulating a large volume of data, which often exceeds the table structure and is found in unstructured formats (documents, electronic correspondence) that must be analyzed in a short period of time. Big Data technology can no longer be separated from technologies for data analysis, which brings competitive advantages to economic operators who use them and an increasing knowledge for professional accountants, giving them the opportunity to diversify the services offered. The article concludes an analysis of the introduction of this technology in the curriculum of universities of economics.