COORDINATES OF BUSINESS DEVELOPMENT SUSTAINABILITY FROM THE PERSPECTIVE OF ENVIRONMENTAL MANAGEMENT

Integrated in all projects and acting at all levels of an organization, addressing the sustainability of business development from the perspective of environmental management, is the will of managers to build and develop long-term business while maintaining the balance between economic performance, environmental friendliness and a constant search for quality. relationships with people and business partners. In order to achieve the objectives set by the policy of sustainable business development it is necessary for the organization to identify both environmental issues, existing legal provisions, objectives and targets, as well as established responsibilities and deadlines. All these aspects are presented in the case study which illustrates the way in which the social and environmental responsibility of the Michelin group is engaged in the relations with its suppliers and their subcontractors.