E-COMMERCE IN THE CONTEXT OF THE COVID-19 PANDEMIC

In a competitive society, such as today's, in which information and communication technology, which is constantly evolving, plays a particularly important role in all aspects of modern society, large and small firms have noticed the potential that e-commerce has it in increasing profits and reducing costs. The Covid-19 pandemic, the restrictions imposed, the social distance, have changed the habits and preferences of shoppers, who are more oriented than ever towards online shopping. This paper aims to present a number of aspects of the business-to-consumer sector, in which transactions take place between companies and private consumers.