Redefining the Virtual Self: Analysis of Facebook Discourse of College Students in Kolkata

One way in which Facebook is unique for creating perceptions of individuals is the degree to which private information is presented by avenues other than revelation by the person himself. Discourses, are not just insulated linguistic ‘objects,’ but are constitutive parts of communicative acts in a particular sociocultural situation. The present study looks at a particular set of socio-economic factors which influence the Facebook discourse of undergraduate and post graduate communication students in Kolkata, India. This research posits the role of interpreting the intentionality of the discourse on the respondents. This recognizes the process in which people decide about how and when they will disclose private information on a group site. The 292 respondents to our online questionnaire classify the topicality, functionality and colloquality of their Facebook discourse among closed ended options. The objective is to relate these intentionality to factors such as broadband use, medium of education, perceived usefulness and goal directedness.