Impact of Western Style on the Evolution of Fashion Trends

Fashion trends come and go meanwhile a society's values are established and evolving characteristic to their beliefs and culture. Fashion is just not an ambitious projected image of a reinterpreted good old value to fulfil some function or agenda alike but rather an evocative and refreshing concept worthy enough to be portrayed for society's appreciation that makes us even more instinctive. Fashion is a distinct and frequently consistent trend in the way individuals show themselves. Young people have a proclivity to copy and follow whatever looks to be in or cool. They may quickly relate to and follow what appears to be plausible. An individual starts seeking for a solution to reduce his dissonance, or he aspires to get better. As an expression of their feelings today's youth endeavour to interpret fashion trends and adopt the clothing style that suits their value and traits. It is trickle across theory where the lure of aesthetic experience has given rise to everyday fashion and cognitive engagement. Besides the traditional social agenda of fashion trends, it is the attitude of the generation that has set forth the trend of anonymous style and self expression. Having transcended from a pre capitalist feudal social structure to a postmodern social structure, today's behaviour is marked by self image and self expression paving the way for uniqueness and social conformation. Nida Fathimi | Rajeev Kumar "Impact of Western Style on the Evolution of Fashion Trends" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-7 , December 2022, URL: https://www.ijtsrd.com/papers/ijtsrd52419.pdf Paper URL: https://www.ijtsrd.com/home-science/clothing-and-textiles/52419/impact-of-western-style-on-the-evolution-of-fashion-trends/nida-fathimi