Authentic Leadership Style and ISO 9001 Effectiveness: Developing a Theoretical Model

This paper represents an extensive literature review conducted with aim to propose a theoretical model for investigating relationship between authentic leadership style and ISO 9001 effectiveness. Identification of mediators such are employee satisfaction and customer orientation in the mentioned relationship is one of the key objectives. Main methodology used in this study is qualitative literature review whereby numerous studies relevant for the topic are analyzed and based on their results, the new hypotheses are proposed. Finally, all hypothesized relationships are synthesized and integrated into one unified theoretical model which is proposed for further validation and testing by future researchers. Even though the aim of this study is not to validate, but only propose the model, some methodological recommendations and expected results will be mentioned. It is recommended to future researchers not only to validate this research model, but also to consider extending it with more mediating variables in future studies.