SERIOUSLY FRIVOLOUS: A NARRATIVE REVIEW OF THE GLOBAL EFFECTS OF POLITICAL HUMOUR ON POLITICAL SOPHISTICATION

A politically conversant and sophisticated public is a major requisite for the development and functioning of a sound democracy. However, politics being an intricate subject doesn't usually catch a fancy of an average man. This poses the demanding challenge of simplifying political discourse and making it more appealing to the larger population. Studies show that political comedy can qualify as one of its competent solutions due to the inherent power of humour to not just amuse but also facilitate attention-grabbing, information retention, and recall Fitzpatrick (2010). Also, the application of humour in serious matters like politics makes it less subject to scrutiny Feldman & Young (2008) further motivating people to express themselves freely without being intimidated by the fear of criticism. The realization of these advantages of political comedy led to an influx in research and discussions around the implications of the same. Hence, in light of the rising popularity of various formats of political humour in contemporary times, the present paper employs the technique of narrative literature review to identify various approaches through which the effects of political humour have been studied so far and explores whether or not it impacts the current political landscape. The investigation of the secondary sources yields that the recent scholarship on political humour effects is mostly centered around television satirical shows and myriad of its formats on the internet. The paper is arranged according to five central themes found by the careful examination of the available literature, which are; a) political humour as a mediator of political knowledge, b) implications on political efficacy and cynicism, c) political humour and political participation/ engagement, d) persuasive impacts of political humour, and e) factors influencing the effects of political humour.