Learning Management System (LMS) Tools used by Universities in the Philippines: A SWOT Analysis

This study is qualitative and descriptive in nature since it uses SWOT Analysis. It is used to examine the historical, theoretical, and time frame perspective, as an effective situation analysis technique that plays an important role in the fields of marketing, public relations, advertising, and any fields requiring strategic planning. In this study, SWOT Analysis is used to evaluate the ‘strengths', ‘weaknesses', ‘opportunities', and ‘threats' involved in the adoption of learning management system (LMS) tools. The findings revealed that LMS tools must be economical, efficient, and tailor-fitted to the needs of the students, teachers, and school administrators of a university.