TURNAROUND OF THE STOCK EXCHANGE

The following research has been conducted to ascertain the rising trends of the stock market especially after the Covid pandemic.The rise in the number of brokerage companies and the ease in the opening of accounts along with the increasing flexibility of rules and procedures have all brought a revolution in the stock markets.The various marketing strategies used to garner investors and the rising trends of the IPO are some of the important concepts that have been explained thoroughly.The research paper also sheds light on investor education and its transformation and how various entertainment sources like movies and TV shows have contributed immensely towards the promotion of investment education.The basic idea of how the markets have changed and how the participants both the investor as well the fund raiser have transformed their thinking are well discussed in the subsequent paragraphs.