Education and Business in Conditions of Coopetition: Bibliometrics

The study of the relationship between education and business is a very relevant issue when education and business are key factors in developing and uplifting the economy. Education is the foundation for creating a business since the effective activity is impossible without a strong information base. The purpose of this research is a bibliographic review of scientific publications devoted to the relationship between business and education, based on materials indexed by the Scopus, Web of Science, and Mendeley databases using the built-in functions of the Bibliometrix application and the R programming language. The logic of the research is implemented with the help of three stages: at the first stage, an analysis of literary sources related to bibliometric analysis, as well as about business and education, the interdependence of education and business, which were published in the publishing house of MDPI scientific journals with open access, was carried out. Survey and interview methods are the methodological tools of most of the analyzed publications in the open access of the MDPI database. The research is conducted in the R language, using VOSViewer tools for bibliometric analysis. Various qualitative and quantitative methods were used to analyze the relationship between education and business, such as performance analysis, scientific mapping and thematic analysis, structural equation modelling, and Z-score statistics. At the second stage, the main functions of the Bibliometrix package were studied, countries, keywords constructed a three-field plot, and the year of publication of cited references to reflect the proportion of research topics for each country and the freshness of cited articles. Source clustering through Bradford's Law was also used to identify the best journals for publishing own research and searching for the most relevant scientific information. In addition, the Hirsch and Gini indexes of the selected sample of publications were examined in detail within the second stage. The Hirsch index is a quantitative measure of productivity based on analyzing published publications and citations. The distribution of authorship is estimated using the Gini index. At the third stage, keywords were analyzed, and a table was built with the most frequently used words to decrease the number of keywords mentioned. The conducted comprehensive analysis of scientific publications confirmed the close correlation of paradigms of business and education in the conditions of coopetition in modernity.