Food and Transportation Demand Analysis Based on Marital Status
Journal: THE INTERNATIONAL JOURNAL OF BUSINESS MANAGEMENT AND TECHNOLOGY (Vol.4, No. 3)Publication Date: 2020-06-30
Authors : Evi Thelia Sari Deviani Yunisari Mutiara Sawotong;
Page : 07-113
Keywords : Consumer Behavior; Demand; Food; Marital Status; Transportation;
Abstract
The fulfilled needs demonstrate the welfare level. One way to know the level of community needs is through a pattern of household expenditure. The basic needs of society generally are transportation and food. The purpose of this study was to analyze the differences between single and married status in consuming foods and transportation. The method use in this study is quantitative research method. The data collected randomly from 100 respondents, based on their marital status. The married respondents are 19 while the single ones are 81. The analytical method used in this study is independent sample T-Test using SPSS V. 21.The results showed that the single and married respondents was not different with a sig. Value >0. 05 which are 0. 764 and 0. 838 but the t-test for equality means was negative so it indicates that group of married people have more demand than group single for both products, food and transportation.
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