Bangaladeshi Ready Made Garments Industry: Past and Future

This paper has two phases; in first phase highlights as, Bangladeshi Ready Made Garments (RMG) has passed through a number of domestic as well as international challenges. Few of those challenges are traced out in this study from industrial development point of view. The second phase is related ot the brand loyalt of customers buying ready made garments , Stratetgic Literature Reiview (SLR) has been drawn on the concept of brand loyalty and related influencing factors. This paper suggests that firms need to pay attention towards the brand loyalty of the customers by mapping their expectations from the brands otherwise they may not be able to move towards the international markets and compete among international brands.