Developing Product Brand Value in Response to Customer Satisfaction Participation in Building and Customer. Experience Management

This article is for synthetic purposes. Conceptual framework for developing brand value in dimensions to respond to customer needs Participation in building and customer experience management Using theoretical synthesis and related research Developed into a conceptual framework that consists of various factors, namely customer participation. Customer experience management Customer cooperation management and customer satisfaction. Which leads to the development of brand value There are five main components: brand awareness. Perceived quality Brand group Brand image and brand loyalty Developing successful brand values. Business organizations must consider 3 main factors: customer participation. Customer experience management and cooperation management with customers This research framework has an influence to promote and develop brand value in terms of meeting customer needs.