Impact Assessment on the Business Performance of the 2017 Graduates of the Kapatid Mentor ME (KMME) Program of the Department of Trade and Industry in Digos City
Journal: THE INTERNATIONAL JOURNAL OF BUSINESS MANAGEMENT AND TECHNOLOGY (Vol.5, No. 5)Publication Date: 2021-10-30
Authors : Jeanevieve G. Dana-Gica MBA Khamille Grace S. Añasco LPT MBA Ariel San Jose;
Page : 32-54
Keywords : Business Performance; Entrepreneurship; Evaluation; Mentorship; Training;
Abstract
The Kapatid Mentor ME (KMME) Program of the Philippine Government was designed with the goal to help Micro, Small and Medium Enterprises (MSMEs) scale up their business by weekly coaching and mentoring. It is claimed that it is a successful program because of the success stories of the graduates. However, there is still no published articles or researches that show the impact of the program to the graduates in Digos City. Thus, this study was conducted. The main objective of the study was to assess the impact of the KMME in the overall performance on the registered business(s) of the 2017 graduates in Digos City. A qualitative evaluation research design was employed and a series of key informant interviews were conducted with the five participants chosen for the study. Data were analyzed using thematic analysis and revealed that the program has a positive impact on both the personal improvement of the participants, and business performance has scaled up
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