Determining Satisfaction and Behavioral Intentions of WEBCON Participants Amidst Covid-19 Pandemic in Davao City, Philippines

The study aimed to investigate and determine the satisfaction and behavioral intentions of Webcon participants. This study employed a descriptive-correlational method utilizing the descriptive survey method technique as the data collection instrument. The statistical tools used were mean ANOVA and T-test. An online survey through Google forms was used to distribute the survey questionnaires to the randomly selected delegate participants of Digital Web WEBCON in Davao City. Using ANOVA and T-test, the study results show that the satisfaction and behavioral intention of Webcon participants regarding age, sex, civil status, and educational attainment have no significant difference except in terms of webinars attended. Moreover, using average weighted mean, there is a manifestation of the high level of satisfaction, particularly in terms of attendee's reactions and experience, and a high level of behavioral intention such as that they will recommend it to other people to attend the Webinar. The results imply that Webcon organizers that focus on the essential elements such as webinar setup and content to obtain virtual attention, participation, and experience can attain virtual participants' satisfaction and influences their behavioral intention to participate in future webinars.