Representation of gender discourses with an emphasis on the concept of love in Iranian popular cinema Seventy-eighties

Gender discourses define the gender tent of social activists in the form of producing and reproducing a certain conceptual context of gender and the social relationships on which they are formed. The purpose of this article is to examine the representation of male-dominated and equal-minded(liberation) gender discourses in Iran's popular cinema, emphasizing the concept of love. Content analysis method is used in this research because it has more reliable criteria than other methods of text analysis in the field of sociology. Selection of demoes (samples) by selection of typical items from popular films of the two decades of seventyeighty cinemas of Iran has taken place and a total of 14 films have been examined. The results of the research show that the dominant gender discourse represented in the films examined was male-dominated. This representation has been considerable both in the economic and social situation of women and men as well as in cultural status. Also, the love represented in films has been largely romantic.