The Cultural Dimensions of Non-verbal Signs in International Business Banquets

Linguistic symbol is a carrier of language,which carries ideas, positions, attitudes and emotions that people communicate. Based on the case of business communication and the theoretical framework of semiotics, this paperprobes intothe influence of nonverbal signs on international business banquets from a cultural perspective, and then puts forward relevant strategies to promote the smooth communication. The study finds that nonverbal signs play a significant role in the communication and exchange of international banquets. Nonverbal signs can be made use of to accurately understand the meaning of the other party, and further foster the realization of effective communication. The purpose of this study is to aimed to provide correspondent strategies for language barriers encountered in business banquets and business activities, in an attempt to provide certain implications for such fields as business discourse research, business communication and cultural exchanges.