The Effect of the Intensity of Accessing Instagram and Financial Literacy on the Consumptive Behavior: a Research Study

The rapid development of information and communication technology is now a factor in increasing needs and changing consumption patterns among students. Consumption activities are no longer carried out rationally and tend to be unplanned. Various internal and external factors trigger these consumptive behaviors. Lack of knowledge related to financial management and planning and the use of social media which are currently increasing are some of the causes of consumptive behavior. This study aims to determine the effect of the intensity of accessing instagram and financial literacy on the consumptive behavior of Economic Education students at the Faculty of Economics, State University of Makassar. This research is a type of quantitative research. The population in this study were 614 students and the sampling technique used the Stratified Random Sampling technique with a total sample of 86 student respondents. The method of data collection in this research used a questionnaire with a Likert Scale and used multiple linear regression data analysis techniques. The results of this study indicate that Simultaneously, the intensity of accessing instagram and financial literacy has a significant effect on the consumptive behavior of economic education students at State University of Makassar. Partially, the intensity of accessing Instagram has a positive and significant effect on the consumptive behavior while financial literacy has a negative and significant effect on the consumptive behavior of Economic Education students at State University of Makassar.